FINALLY, BRITAIN’S FAIRER LOTTERY IS HERE

Monday Lottery Queen Elizabeth’s Foundation set to raise up to £3M with monday – the Charities Lottery

At last – a reason to love Mondays. From April 20 th Brits can take part in a fairer weekly lottery. One that means they are 27 times more likely to win a jackpot than with The National Lottery.

Queen Elizabeth’s Foundation is aiming to double its unrestricted income as one of 70 charities partnering with monday - the Charities Lottery. With five draws throughout the year, Queen Elizabeth’s Foundation stands to raise £3M of unrestricted funding, which can be used immediately or in response to any urgent need.

For every pound spent with monday, 30p goes direct to charity. That’s five times more than with The National Lottery. As well as Queen Elizabeth’s Foundation, monday will contribute to a wide range of charities including Barnados, The British Red Cross, St John Ambulance, Trees for Cities, Shelter and WWF.

Cynthia Robinson, Chief Executive of Queen Elizabeth’s Foundation says:

“We are thrilled to be part of the monday lottery, a revolutionary new fundraising initiative with potential to transform our charity and will enable us to reach significantly more beneficiaries. Unrestricted funds are so vitally important to our charity because we do not receive any government funding in developing new services or cater for capital development.”

monday aims to raise £150 million for UK registered charities each year - making it one of the largest charitable fundraisers in the UK. Furthermore, the cash will reach the charities within days of each draw and it is unrestricted, leaving the most qualified people – the charities themselves – to decide how best to spend the funds raised. And for the first time it’s the players who decide which charity gets their cash.

Because monday’s a fairer lottery in all respects there are some clever twists to normal lottery play:

There will be two jackpot draws instead of one. So if people don’t win in the first, they can still win in the second
Because matching all six numbers is near impossible, the player/s with the nearest match to the six winning numbers will get the jackpot
Because roll-overs don’t seem fair, there are none - so there are guaranteed jackpot winners every week
Rather than giving crazy amounts of money to one person, monday’s lottery will give bigger cash prizes for matching 3, 4 and 5 numbers

There’s also no chance of losing your ticket and no last minute rushes to the newsagent - as monday is played online at www.playmonday.com. The first draw is May 8th at 8 o’clock and then on every Monday thereafter.

monday is run by Chariot (UK) plc on behalf of its charity partners. Tim Holley, who ran Camelot until 2001, is Chariot’s Chairman. As he explained:

“People want a fairer lottery. This common frustration has led to the creation of monday. We’ve taken three years to develop this and know it will succeed because it rewards players and charities alike. We like to think that monday is the lottery for unlucky people – the vast majority who have played the lottery since it started but have never won anything. At a pound a week that’s potentially £592 spent with no return. With monday people will have a much better chance of winning.”

Just as players will benefit from the new lottery so will monday’s charity partners. From the larger charities which will receive a much needed source of unrestricted funding, to the smaller ones who find it a struggle to apply for grants and additional funding because of red tape and the time it can take for the money to reach them.

For more information please contact: Jacqui Walford Tel: 01372 841 118

Notes to editors

How to play:

You can play monday online at www.playmonday.com
The draw will take place every week on a Monday at 8pm
You can choose your numbers, choose your charities, how much you want to play and for how many weeks
If you have an email address monday will automatically tell you if you win. If you’ve played by subscription, don’t have an email address and have won a jackpot, we’ll contact you by post or phone
The winning numbers will be published on www.playmonday.com or you can call 0870 77 44 213 to find out which numbers were drawn
Winners’ hotline: 0870 77 44 443.

monday - the Charities Lottery, is run by an External Lottery Manager, Sisson Marketing International and is promoted by each of the 70 charity partners. Chariot (UK) plc retails and markets the tickets.

All money monday raises for its charity partners will be in the form of unrestricted funding enabling them to use the money according to their organisation’s individual and immediate needs. This differs from National Lottery funding which is given as restricted funding, something charities can find inflexible and limiting.

Each pound played will be divided as follows:

30p will go directly to the players’ chosen charity
55p will go into the prize pool to fund weekly prizes
15p goes into the development of new products, additional prizes and operational costs.

The ‘monday’ lottery is regulated by the Gambling Commission and adheres to its code of practice.

The lotteries are open to anyone who is resident in Great Britain, has a UK bank account and is 18 years old or over.

monday’s Charity Partners
1. Acorns Children’s Hospice	38. MS International Federation
2. Action Medical Research	39. MS Resource Centre
3. AMBER	40. MS Society
4. Army Benevolent Fund	41. National Autistic Society
5. Arthritis Research Campaign	42. National Deaf Childrens Society
6. ASBAH	42. National Deaf Childrens Society
7. Assoc of Children's Hospices	43. Orbis UK
8. Barnardo's	44. PDSA
9. Big Issue Foundation	45. People and Planet
10. Born Free Foundation	46. Queen Elizabeth's Foundation
11. Brain & Spine Foundation	47. Rainbow Trust Children's Charity
12. Breast Cancer Campaign	48. Rethink
13. British Heart Foundation	49. RNID
14. British Red Cross	50. Roy Castle Lung Cancer
15. Cancerbackup	51. Royal Commonwealth Ex-Services
16. Care International	51. Royal Commonwealth Ex-Services
17. Chase Hospice	52. Samaritans
18. Child Brain Injury Trust	53. Scope
19. Children in Crisis	54. Seafarer's UK
20. Children in Scotland	55. Sense
21. CLIC Sargent Cancer Care	56. Shelter
22. Counsel and Care	57. Shooting Star Children's Hospice
23. Crisis	57. Shooting Star Children's Hospice
24. DebRA	58. Sight Savers
25. Enham	59. SportsAid
26. Fairbridge	60. Sound Seekers - The Commonwealth Society for the Deaf
27. Family Holiday Assoc	60. Sound Seekers - The Commonwealth Society for the Deaf
28. for dementia	61. St John Ambulance
29. Help the Hospices	62. Talking Newspaper Association
30. Home Start	63. The Prostate Cancer Charity
31. Jubilee Sailing Trust	64. Trees for Cities
32. Macmillan Cancer Relief	65. UK Coalition of People Living with HIV and AIDS
33. Marie Curie Cancer Care	65. UK Coalition of People Living with HIV and AIDS
34. Mencap	66. WAR CHILD
35. Meningitis Trust	67. WellChild
36. Mental Health Foundation	68. Whizz-Kidz
37. Motor Neurone Disease Association	69. Wooden Spoon
37. Motor Neurone Disease Association	70. WWF